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Its ground electrode was developed to improve ignitability for increased efficiency in emission gas purification and fuel consumption. The DENSO Spark Plug is 100 percent pre-fired to ensure reliable operation and lasts twice as long as conventional plugs. The unique five-rib insulator reduces flashover and decreases voltage loss", "url": "/python/html5/menu_attr_pair/1000/36000000/36525000/menu_attr_pair_Bulletpoint_GAINGREATERFUELEFFICIENCYThisDENSOSparkPlu_1_1a71edf690.html" }, { "value": "REDUCE EMISSIONS AND MISFIRES: The patented DENSO Spark Plug enables complete fuel ignition in the combustion chamber. It virtually eliminates erratic starts caused by poor fuel mixtures and excessive soot buildup. The DENSO Spark Plug employs a unique ground electrode designed to generate a larger spark nucleus at the point of ignition. Greater spark energy means improved flame travel, producing more complete, consistent, and efficient combustion", "url": "/python/html5/menu_attr_pair/1000/36000000/36525000/menu_attr_pair_Bulletpoint_REDUCEEMISSIONSANDMISFIRESThepatentedDENSO_1_bfed2d7094.html" }, { "value": "RELY ON QUALITY AUTO PARTS: From the development of direct ignition coils to revolutionizing the concept of the aftermarket performance spark plug by using platinum and iridium, DENSO is often on the front lines of product advancement", "url": "/python/html5/menu_attr_pair/1000/36000000/36525000/menu_attr_pair_Bulletpoint_RELYONQUALITYAUTOPARTSFromthedevelopmentof_1_e761fac23f.html" }, { "value": "TRUST IN DENSO: The automotive industry has recognized the DENSO commitment to quality through such prestigious awards as the Deming Award for Quality, the J.D. 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DENSO continues their innovation with the First Time Fit product line, which includes premium DENSO parts such as oxygen sensors, air fuel ratio sensors (AFR), A/C compressors, cabin air filters, condensers, evaporators, radiators, receiver-driers, starters, alternators, fuel pumps, oil and air filters, ignition wire sets, tire pressure monitoring system sensors (TPMS), and windshield wiper blades.", "features": [ "This 8 pack DENSO Iridium TT 4710 Spark Plug replaces DENSO Auto Parts IXEH20ETT, Datsun/Nissan 22401-ED71B, Datsun/Nissan 22401-3TA1B, parts and is perfect for replacement or a performance upgrade.", "REDUCE EMISSIONS AND MISFIRES: The patented DENSO Spark Plug enables complete fuel ignition in the combustion chamber. It virtually eliminates erratic starts caused by poor fuel mixtures and excessive soot buildup. The DENSO Spark Plug employs a unique ground electrode designed to generate a larger spark nucleus at the point of ignition. 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